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Opinion: Celtic Should Look To Follow Admirable Hearts Lead

After watching Hearts at Tynecastle yesterday against our Glasgow rivals, there certainly wasn’t much to admire about the performance from the ‘Jam Tarts’.

However, what was admirable is their shirt sponsorship.

I have thought about this previously but haven’t written about it yet and I know they have had this sponsorship for a little while now.

For those of you who aren’t aware, they display the charity Motor Neurone Disease Scotland (MND Scotland) across their football kits.

It is in association with Dell Technologies, who from what I understand have financed the deal in a way that Dell sponsor Hearts for two seasons, but they display the MND Scotland charity logo on their jerseys, with Hearts also making a donation to the charity themselves.

I think it’s fantastic, and from what I understand came about after former club captain Marius Zaliukas tragically passed away from the disease in 2020 at only 36 years old.

It is also a charity close to Celtic’s heart after the club’s greatest ever player, Jimmy ‘Jinky’ Johnstone was also struck down by the horrible disease and passed away at only 61 years of age after a long battle with the condition.

Fernando Ricksen was of course another case that was very recent and public in the Scottish media and he himself tragically passed away at the young age of 43.

Celtic currently have Dafabet as our shirt sponsor up until 2025 which is apparently the biggest shirt sponsorship deal in Scottish football history, believed to be worth £2m a season for five years.

For a start, a lot of our supports have disagreed that we are sponsored by a gambling company and many choose to buy shirts without the sponsor for this reason.

Previous to that we were sponsored by Tennent’s Lager and Carling, which again some fans disagree with being sponsored by alcohol companies, but from my experience it’s the current deal with Dafebet that annoys fans the most, due to the plague of gambling addiction in the UK.

In my opinion, I don’t see why Celtic can’t get a similar arrangement in place once this current deal with Dafabet expires.

Celtic has a history of being charitable club, and our course we were a club founded by Brother Walfrid in 1888 to help feed starving children in Glasgow’s East End and to this day we have donated to many charities over the years, and have the Celtic Foundation, our own charity which helps so many less fortunate in so many different ways.

We display our logo at times when we play in Europe in countries that have a ban on gambling or alcohol advertising but it would be absolutely fantastic if we played every match with this logo and this was the logo displayed on our replica jerseys for fans to buy in stores and online.

The objective for the club is to get Champions League football every season, where the club can bank £30m-£40m each time.

If we are able to generate that income from Europe and also from player trading sales, I think we can take a relatively small financial hit to display a charity logo such as MND Scotland, the Celtic Foundation or perhaps another charity that could really do with the help and exposure that Celtic would bring to it.

This Post Has One Comment

  1. Peter E Fergie

    As a Jambo, thank you and aye, go for it

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